Protectival - The Active Shield

Last Update: July 17th 2018

1. What does this Privacy Policy cover?

At Lifebiotic, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously. Lifebiotic refers to Lifebiotic Ltd., a company registered in Israel.

This privacy policy covers personal data collected by Lifebiotic through the consumer Websites at the domain names www.lifebiotic.com, as well as any of our consumer apps, mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term Websites also covers the collection of personal data through Lifebiotic’s direct mail or coupon campaigns, telephone sales or through social media channels.

Our privacy policy explains the following key topics listed below, as well as many other topics:

  • What personal data we collect and how we collect it
    • Personal data you provide when you purchase from us
    • Personal data obtained when you use our Websites
    • Personal data obtained if you contact us
  • How we use the personal data we collect from you
    • To fulfil your order
    • For customer care
    • For marketing
    • For internal business purposes
  • Our lawful basis for processing your personal data

Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.

 

2. What personal data do we collect?

We collect personal data from you whenever you interact with our Websites, including when you make purchases, when you browse our Websites, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.

The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 8.


Personal data you provide when you purchase from us

  • Your contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail address
  • Recipient and delivery details you provide when placing your order, including name, address, contact telephone numbers, delivery instructions and email address
  • Any personal data contained within the card message (e.g., names and birthdays)
  • Details associated with the products you order
  • When you make a purchase, your payment card details (in accordance with payment card industry standards) or Paypal account details. 

Additional Personal Data provided through the “My Account” feature

  • Customer title, name, preferred name, telephone number and type, email address, email address type and postal addresses
  • Recipient title, name, preferred name, telephone number, email address and postal address
  • Any stored payment card details (in accordance with payment card industry standards)
  • Your orders history

Additional Personal Data obtained when you use our Websites

  • Details of your online browsing activities on our Websites such as the pages visited and the parts of the Websites used
  • Details of the type of device used to access our Websites, your device IP address, and your device location 

Additional Personal Data obtained through contact with us

  • Details of your interaction with emails that we send you including links that you click and emails that you open
  • If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses 

Our Websites are not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.

 

3. How we use the personal data we collect from you?

We will use your personal data for the following purposes:

To fulfil your order:

  • To process your order
  • To process payment including payment authorisation via payment card, paypal or other third party payment processor
  • To carry out identity verification and fraud prevention checks when purchasing with a payment card and validating personal data you provide via a third party payment processor
  • To provide data to any third party supplier or vendor who may fulfil your order on our behalf
  • To provide order confirmation, delivery status notifications on any order placed with us

For customer care purposes:

  • To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with us
  • To contact you with any changes, cancellation or other issues with your order
  • To manage any registered accounts you have through the Websites
  • To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law)\

NOTE: Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt out of receiving marketing communications.

For marketing purposes:

  • To keep you up-to-date with new products and services that we think will be of interest to you
  • To provide you with promotional offers
  • To personalise your experience with Lifebiotic by providing products and information tailored to you through your purchasing history with us
  • To serve you with marketing advertisements based on your browsing history on our Websites, to the extent you use our Websites, through cookies on our Websites or a registered account with us. See our Cookie Policy

For marketing through third parties:

If you use our Websites, then you may receive personalised advertisements of our products and services when browsing other Websites using the same computer or device you used to view our Websites. This marketing is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated either by Lifebiotic or by a third party and the advertisements are provided through a third party. Details of our third party providers are available within Clause 9 of this policy.

You can remove or disable cookies at any time, see our Cookie Policy.

For internal business purposes:

We will use any of the personal data collected to help us to understand how many people visit our Websites, how well the Websites are working and to consider any improvements we may need to make to the Websites to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in future.

More specifically, we may use your personal data for the following internal business purposes:

  • To analyse your browsing and purchasing activity on our Websites.
  • To analyse the demographic data we collect when you place your order or otherwise use our Websites including your title, address, IP address, browser type.
  • To analyse customers shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposes
  • To analyse delivery location data you provide when placing your order to understand the delivery logistics required for our delivery network
  • To analyse your responses to our marketing communications
  • To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone or Android
  • To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiences
  • To develop and provide new or improved products or services
  • For crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations
  • To confirm your identity, as necessary
  • To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law
  • With respect to any legal claims or related guidance by our advisors
  • With respect to any mergers or acquisitions or other business or legal affairs as further described in Clause 9

 

4. When may you opt out of marketing communications?

You have the right to opt out of receiving direct marketing communications at any time. We will address your opt out request as soon as possible, but no longer than 14 days from the date we receive your request.

You may opt out of marketing communications or change your preferences with respect to marketing communications by:

  • Unsubscribing from emails using the unsubscribe link which can be found in all marketing emails
  • Contacting us via the contact information provided in this policy

 

5. What is our Cookie Policy?

You are not required to accept cookies in order to make a purchase. For example, you may place an order through a direct mail or coupon campaign or through our customer call centre. However, by making a purchase through our Websites, you agree to our Cookie Policy, which includes more information about disabling cookies. See our Cookie Policy.

 

6. How do we protect your personal data?

We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure.

We use administrative, organisational, technical and physical safeguards to protect personal data. Our security controls are designed to protect your personal data from unauthorised alteration, access, disclosure, and use. We regularly test our Websites, data centres, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organisational measures including, but not limited to, encryption services, review of our data collection, storage and processing practices (including physical security measures, to guard against unauthorised access to systems), scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorised access, and internal policies setting out our data security approach and training for employees.

 

7. What can you do to protect your personal data?

We will never ask you to confirm any bank account or credit card details in writing or via email. If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond.

If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.

If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts.

 

8. Our lawful basis for processing personal data

Lifebiotic relies on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.

Contract: We collect and process personal data in order to fulfil the order you place with us, and in accordance with our contract with you to fulfil your order. Such personal data includes the items detailed in Clause 3 under the title “To fulfil your order”.

Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, any customer care issues, to conduct research, to send email and direct marketing to you, handling legal claims, and for fraud identification and prevention checks. Such personal data includes the items detailed in Clause 3 under the title “For customer care purposes”, “For marketing purposes”, “For marketing through third parties” and “For internal business purposes”. With respect to any direct marketing we provide on the basis of a legitimate interest, you can unsubscribe as described in Clause 4.

Consent: In addition to the legitimate interests outlined above, we rely on the consent you have provided as the legal basis for our marketing communications. You can unsubscribe to the marketing communications as described in Clause 4. Please note that withdrawing your consent may not be sufficient to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or recordkeeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again.

Legal Obligations: Lifebiotic is required to comply with applicable laws, rules and regulations as well as industry standards and orders by courts with jurisdiction over Lifebiotic. In doing so, we may collect and retain personal data. For example, Lifebiotic creates and maintains records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.

 

9. When might we share your personal data with third parties?

We will share your personal data with certain third parties in order to fulfil and process your order, enable us to perform our contract to provide your purchase to you, provide our Websites and to provide you with marketing. The following is a list of types of third parties that may receive your personal data. Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.

  • Lifebiotic Delivery & Fulfillment Partners: Lifebiotic shares data with our delivery partners who are independently owned and operated businesses. Our delivery partners are our distributors for the purposes of fulfilling and delivering your purchases. We use third party fulfilment partners such as wholesalers for certain products and postal and courier services. Our delivery partners and fulfilment partners may contact you or the recipient to assist in fulfilling your order. More specifically, on some occasions, you or the recipient may be contacted to schedule delivery or verify delivery information and availability. To maintain our high quality standards, we may contact recipients to ensure satisfaction with their product.
  • Lifebiotic Affiliates: Lifebiotic may share personal data with its affiliates from time to time , including those affiliates who may subsequently be acquired by Lifebiotic.
  • IT Suppliers and Vendors: In order to manage our operations, Lifebiotic contracts with third parties who provide security and technical services to protect our Websites, maintain databases of personal data for the purposes outlined in this privacy policy and present Websites content.
  • Financial/Payment Service Providers: In order to process customer orders placed with us, Lifebiotic contracts with payment service companies who process payment, ensure security of your transactions, and prevent or detect fraudulent transactions.
  • Marketing Service Providers: Lifebiotic contracts with third parties who:
    • provide email marketing, SMS (text) marketing, direct marketing campaigns
    • provide online advertising campaigns
    • maintain databases of personal data for marketing campaigns as outlined in this privacy policy
    • provide to us reporting of our marketing campaigns
    • provide services to facilitate ‘refer a friend’ offers as and when these are promoted
    • provide affiliate marketing services to us e.g. consumer discount websites
  • Market Research Providers: In order to continually improve our customer experience, Lifebiotic contracts with third parties who provide market research services which include collating and reporting of customer feedback, and collate and provide customer feedback via customer surveys.
  • Website Improvement: In order to improve our online customer experience, Lifebiotic contracts with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.
  • Customer Service Providers: In order to provide the best possible customer services to our customers, Lifebiotic may contracts with third parties who provide call handling services for the purposes of taking customer orders, customer order enquiries and dealing with any customer care issues and provide ‘Live Chat’ functionality. 

In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:

  • Law Enforcement/Government Requests: We may be required by law to provide personal data to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid enquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal data when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our users, others and ourselves.
  • Lifebiotic Business and Legal Purposes/Mergers and Acquisitions: There may be business or legal reasons to disclose personal data. As an example, we may transfer data we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, acquisition or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganisation or stock sale or other change in corporate control. If we undergo such a business transition, personal data may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were Lifebiotic.

 

10. How long do we keep your personal data?

We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data.. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data.

 

11. When might we transfer your personal data abroad?

Your personal data may be sent outside the European Economic Area (EEA), as we share some personal data with our third party providers for the purpose of: (a) fulfilling orders placed for national and international delivery by you, (b) customer care, and (c) as otherwise outlined in Clause 9.

Consequently, personal data may be processed in what are considered “third countries”. It is important to understand that “third countries” are not automatically deemed by the European Commission to have adequate legal protections for personal data or individual data subject rights. We have implemented appropriate technical and organisational measures and adequate safeguards to protect personal data by entering into standard contractual clauses with data recipients in such “third countries”. We are committed to continuously developing and improving the measures we already have in place.

Some of the organisations that we share personal data with may process it overseas. If any disclosures of personal data mean that your personal data will be transferred outside the European Economic Area, we will only make that transfer if: (a) the country to which the personal data is to be transferred ensures an adequate level of protection for personal data; (b) we have put in place appropriate safeguards to protect your personal data, such as an appropriate contract; (c) the transfer is necessary for one of the reasons specified in Clause 8, such as fulfilment of an international order under the contract between us and you; or (d) you consent to the transfer.

 

12. Your rights to access your data and rectify any inaccuracies in your personal data

We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Our goal is to respect your rights. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes. We ask that you read these rights carefully.

  • Right of Access (also known as “Subject Access Request”): To receive a copy of the personal data we hold about you, please contact us, see the Contact Details section below. Please understand that you will need to provide a copy of one of the following separate pieces of identification:
    • Passport
    • Driving licence
    • Birth certificate
    • Utility bill (covering the last 3/6 months)
    • Current vehicle registration document
    • Bank statement (covering the last 3/6 months)
    • Rent book (covering the last 3/6 months)
  • Right to Rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data. In order to update your personal data, please visit your My Account and/or contact us , see the contact details section below.

 

13. Your additional rights with respect to your personal data

You may have the following additional rights, detailed below:

  • Right to Erasure (also known as “the Right to be Forgotten”): For a limited list of reasons, you may request that your personal data is removed from our systems.
  • Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data.
  • Right to Object: You may object to our use of your personal data.
  • Right to Data Portability: Where we use your personal data based on your consent or to enter or perform a contract with you, and our processing is carried out by automated means, you may request that any personal data you have provided to us be transmitted electronically to you or to another supplier (to the extent feasible). 

Please note that if we erase all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or objections.

In respect of the additional rights outlined above, we request that you contact us via the Contact Details shown in Clause 14 below and we will provide you with additional information regarding your rights in connection with your specific request.

 

14. Contact details

If you would like to exercise your privacy rights, Subject to Article 12(6) of GDPR, data requests submitted to info@Lifebiotic.com or sent via postal mail to Lifebiotic ltd,. Data Protection Officer, at 18 feinstein st Tel Aviv Israel may require that you provide additional documentation necessary to confirm your identity.

If you have any questions about this Privacy Policy, please email us at info@Lifebiotic.com or write to us at:
Lifebiotic ltd, 18 feinstein st Tel Aviv Israel

 The entity responsible for the processing of your personal information in the EEA is Lifebiotic ltd

 

15. Updates to this policy


Our goal is to keep this privacy policy up to date. Therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.

 

Cookie Policy

this Cookie Policy was last updated on July 17, 2018

What are cookies?

Cookies are small text files stored by your browser as you browse the internet. They can be used to collect, store, and share data about your activities across websites, including on Lifebiotic. Cookies also allow us to remember things about your visits to Lifebiotic, like your preferred language, and to make the site easier to use.

We use both session cookies, which expire after a short time or when you close your browser, and persistent cookies, which remain stored in your browser for a set period of time. We use session cookies to identify you during a single browsing session, like when you log into Lifebiotic. We use persistent cookies where we need to identify you over a longer period, like when you request that we keep you signed in.

Why does Lifebiotic use cookies and similar technologies?

We use cookies and similar technologies like web beacons, pixel tags, or local shared objects (“flash cookies”), to deliver, measure, and improve our services in various ways. We use these cookies both when you visit our site and services through a browser. As we adopt additional technologies, we may also gather additional data through other methods.

We use cookies for the following purposes:

Authentication and security

  • To log you into Lifebiotic
  • To protect your security
  • To help detect and fight spam, abuse, and other activities that violate Lifebiotic’s agreements


For example, cookies help authenticate your access to Lifebiotic and prevent unauthorized parties from accessing your accounts.

Preferences

  • To remember data about your browser and your preferences
  • To remember your settings and other choices you’ve made

Analytics and research

  • To help us improve and understand how people use Lifebiotic


For example, cookies help us test different versions of Lifebiotic to see which features or content users prefer, web beacons help us determine which email messages are opened, and cookies help us see how you interact with Lifebiotic, like the links you click on.

We also work with a number of analytics partners, including Google Analytics, who use cookies and similar technologies to help us analyze how users use the Services, including by noting the sites from which you arrive. Those service providers may either collect that data themselves or we may disclose it to them.

You can opt out of some of these services through tools like the Google Analytics Opt-out Browser Add-on.

Personalized content

  • To customize Lifebiotic with more relevant content

For example, cookies help us show a personalized list of recommended products.

What are my privacy options?

You have a number of options to control or limit how we and our partners use cookies:

  • Most browsers automatically accept cookies, but you can change your browser settings to decline cookies by consulting your browser’s support articles. If you decide to decline cookies, please note that you may not be able to sign in, customize, or use some interactive features in the Services.
  • Flash cookies operate differently than browser cookies, so your browser’s cookie-management tools may not remove them. To learn more about how to manage Flash cookies, see Adobe’s article on managing flash cookies and Website Storage Settings panel.
  • For general information about targeting cookies and how to disable them, visit www.allaboutcookies.org.